Hee Jae Kim

chocho

A chocolate branding project that explores packaging via patterns, type, icons, and color. I created the icons of nuts and fruits based off each flavor. I made a technique of layering icons to create a texture for the wrapper's pattern. With the bellyband, I created a value gradient that correlates to the percent of cocoa. In terms of building the brand's awareness, the cards are also stickers for the consumer to distribute.

A chocolate branding project that explores packaging via patterns, type, icons, and color. I created the icons of nuts and fruits based off each flavor. I made a technique of layering icons to create a texture for the wrapper's pattern. With the bellyband, I created a value gradient that correlates to the percent of cocoa. In terms of building the brand's awareness, the cards are also stickers for the consumer to distribute.

Chocho Chocho Chocho Chocho Chocho Chocho Chocho Chocho Chocho Chocho Chocho Chocho Chocho
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