11.
A Hundred Day
Poster Project
Vol. One
[Self-Iniated] Identity, 2016/19
In 2016 I completed a 100 day poster project. The goal was to challenge and better understand my creative thinking by making posters everyday. In 2019, I created a book using notes from the initial process. For the main motif, I created a smiley logo based on a self portrait from one of the posters I had done. The driving inspiration was this idea of disassembling existing notions and exploring new boundaries. With this in mind, I broke the smiley logo apart and repurposed it in various ways for the packaging identity. The disassembled smiley was used in creating the cover, an experimental typeface, other smiley faces and illustrative layout designs.


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Los Angeles, CA.