07.
Beautification Mural
Beautification Mural
Mural, 2019
Aspern Seestadt is one of Europe’s largest urban development projects located in Vienna’s fast-growing 22nd district northeast of the city.
For the development’s Beatification project, we were invited to design a mural spanning the 400m² wall along the Asperner Seepark. Our goal was to turn a gray wall into a work that can be enjoyed on different levels. We wanted to create something with a connection to water both physically and metaphorically, so we used a combination of visuals & writing. You can perceive the mural through color and shape, or you can walk the entire length and read about humanity’s relationship with water.
Aspern Seestadt is one of Europe’s largest urban development projects located in Vienna’s fast-growing 22nd district northeast of the city.
For the development’s Beatification project, we were invited to design a mural spanning the 400m² wall along the Asperner Seepark. Our goal was to turn a gray wall into a work that can be enjoyed on different levels. We wanted to create something with a connection to water both physically and metaphorically, so we used a combination of visuals & writing. You can perceive the mural through color and shape, or you can walk the entire length and read about humanity’s relationship with water.
Credits
Agency
Sagmeister & Walsh
Creative Direction
Stefan Sagmeister, Jessica Walsh
Copywriting
Jessica Walsh
Production
Stephanie Halovanic, Erica Grubman
Design
Heejae Kim, Soomin Jung
3D & Animation
Sanchit Sawaria, Lucas Luz, Soomin Jung
Mural Painting
Burggasse 98
Sagmeister & Walsh
Creative Direction
Stefan Sagmeister, Jessica Walsh
Copywriting
Jessica Walsh
Production
Stephanie Halovanic, Erica Grubman
Design
Heejae Kim, Soomin Jung
3D & Animation
Sanchit Sawaria, Lucas Luz, Soomin Jung
Mural Painting
Burggasse 98