02.
Meta Open Arts,
Powers
Meta Open Arts,
Powers
Identity, 2022
Developed in collaboration with Meta Open Arts for Asian Pacific Islander Heritage Month, this identity draws from the modular logic of banchan—the array of Korean side dishes that structure a shared meal. The project considers it as a spatial and social system built through variation, repetition, and collective presence. Composed of thirty-five modular forms that expand, contract, and recombine into evolving configurations, the identity reflects the relationship between individual voices and the collective. The system was realized across printed matter, murals, and environmental graphics installed in Meta offices internationally.
Developed in collaboration with Meta Open Arts for Asian Pacific Islander Heritage Month, this identity draws from the modular logic of banchan—the array of Korean side dishes that structure a shared meal. The project considers it as a spatial and social system built through variation, repetition, and collective presence. Composed of thirty-five modular forms that expand, contract, and recombine into evolving configurations, the identity reflects the relationship between individual voices and the collective. The system was realized across printed matter, murals, and environmental graphics installed in Meta offices internationally.
Credits
Design and Motion Direction
Heejae Kim
Meta Open Arts Team
-
Creative Direction
Jae-Eun Chung
Art Direction and Design
Luiza Dale and Brette Richmond
Heejae Kim
Meta Open Arts Team
-
Creative Direction
Jae-Eun Chung
Art Direction and Design
Luiza Dale and Brette Richmond