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Vans, We Will Be Louder
Vans, We Will Be Louder
Campaign Identity, 2021
To celebrate Asian and Pacific Islander Heritage Month, Vans partnered with Get Lit to amplify the voices of four young Asian American poets: Jelina Hendrickson, Afrah Alam, Della Dragon, and Gordon Ip. Anchored by the phrase "We Will Be Louder," the campaign borrows from the visual language of traffic signage, transforming devices of direction into a framework for visibility, movement, and collective expression.
To celebrate Asian and Pacific Islander Heritage Month, Vans partnered with Get Lit to amplify the voices of four young Asian American poets: Jelina Hendrickson, Afrah Alam, Della Dragon, and Gordon Ip. Anchored by the phrase "We Will Be Louder," the campaign borrows from the visual language of traffic signage, transforming devices of direction into a framework for visibility, movement, and collective expression.
Credits
Collaborators
Bruno Luglio, Ryan E Young, Jill Menor,
Jared Abe, Jordan Schweitzer, Chase Weikal,
Carly Gomez, Rob teague, Charmaine,
Regina Asril Lee and Nate Rogers.
Bruno Luglio, Ryan E Young, Jill Menor,
Jared Abe, Jordan Schweitzer, Chase Weikal,
Carly Gomez, Rob teague, Charmaine,
Regina Asril Lee and Nate Rogers.